The Conservatives emphasised David Cameron, the economy, health and compassion in yesterday's poster launch. The poster 'I'll cut the deficit, not the NHS' will be on 1,000 poster sites around the country. In a departure for UK politics the poster is strikingly personal. It show's David Cameron promising to cut the deficit and protect the NHS, personally - not the Conservatives. The big new health policy contained in the first chapter of the draft manifesto - a commitment to tilt NHS resources towards the poorest communities - confirmed the continuity of compassionate conservatism.
By lunchtime Labour's accusation of a £34bn hole in Conservative plans were quickly rebutted by the Conservative's Treasury team. The CCHQ response was fast and comprehensive. From what was available in advance last night in the papers and online Labour will not get a good press from their dossier in today's papers.
Reports of the death of the COnservative commitment to a marriage tax allowance were being exaggerated. The BBC's Nick Robinson was trying to hype this up but there is no evidence that0 there has been no big switch in the Conservative's position.
Chris Grayling has returned as the leading 'attack dog'. The Shadow Home Secretary has been in the news commenting on topics well beyond his portfolio, including a rebuttal of Gordon Brown's new year message.