All the town centre car parks are covered by the scheme which is designed to support shops and market traders during the £3,000,000 refurbisment of the Market Place.
Chairman of West Lindsey District Council's Economic and Regeneration Committee, Cllr, Malcolm Parish, Conservative (Welton Ward) said:
"The new-look town centre will be a fantastic improvement for Gainsborough which will be enjoyed by local people and be an added attraction for visitors.The refurbishment work is scheduled to last until June, and the free parking concession is expected to cost the Council between £3,000 and £4,000 in lost revenue.
"But in the short-term there will inevitably be some disruption and we feel that by making parking free from 1pm on Saturdays we are going some way towards helping traders in what is already a difficult economic time."
Cllr. Parish added: "
The car parks which will be free after 1pm on Saturdays are: North Street, Ship Court, Roseway, Bridge Street and the multi-storey in Beaumont Street.The town centre refurbishment scheme is already underway and will provide a new-look Market Place with something for everyone.
"Clear signage is being put up to stress when payment is not necessary and I am sure people will take advantage of the opportunity to shop without having to pay to park."
New features will include designated seating areas, access to wifi and a space for entertainment by performance groups.
Cllr Parish said:
"Since Marshall's Yard opened in 2007 more and more people have been visiting Gainsborough. Now we want to bring the rest of the town up to the same standard and really show what we have on offer."The project will initially focus on Market Place, Silver Street and Lord Street and further work will take place in Market Street and Church Street subject to funding.